Articulate 360 License Holder | Instructional Designer | AI Integration & User Experience Design
About Antoinette Norris Woodson
From shy little girl to business woman. Founder of Dove Learning & Communication since 2011, I design eLearning, facilitate sessions, run the R³ Signal System for job seekers, and work as a licensed Texas life and health insurance agent. Find the gap, forge the best solution, close the gap.
- eLearning DevelopmentScenario simulations, assessments, and artificial intelligence (AI) agent governance for regulated workforces.
- Facilitation500+ hours of virtual instruction at 90%+ engagement.
- R³ Signal SystemA visibility and signaling system for job seekers.
- Life InsuranceLicensed in Texas.
- Leadership & LegacyPurpose-driven storytelling to inform, encourage and create generational impact.
Credentials
- Licenses & Certifications Articulate 360 License Holder Texas Life and Health Insurance License Applied Instructional Design Academy Instructional Design Certificate Secondary Mathematics Certification: Texas, South Carolina, West Virginia, Tennessee
- Education Doctor of Education (ABD, all but dissertation), Grand Canyon University Master of Arts, Mathematics Education, Western Governors University Bachelor of Arts, Communication/Business, Stephen F. Austin State University
- Based InGreater Houston / Sugar Land, Texas
Before Dove
A quiet kid recruited from Wichita, Kansas, I did my talking on the glass at Stephen F. Austin State University, where I played center for the Ladyjacks as Antoinette “Annie” Norris. I finished with 2,062 points and 1,360 rebounds, set the school single-game rebounding record with 27, and became the first Ladyjack named Southland Conference Player of the Year.
The honors followed: the Southland Conference All-Decade Team and induction into the Stephen F. Austin State University (SFA) Athletics Hall of Fame.
Then five years of professional basketball across Europe, South America, and the Middle East. Got game? Will travel.
I Dance Every Day at Work.
Reporting that something failed is only the start. I identify the mechanism, isolate the root cause, describe the conditions under which it will recur, and attach a plan to fix it.
- Diagnose
- Align
- Navigate
- Create
- Evaluate
Agile Learning Design, Successive Approximation Model (SAM), Backward Design, ADDIE (Analyze, Design, Develop, Implement, Evaluate), Kirkpatrick, Universal Design for Learning (UDL), Web Content Accessibility Guidelines (WCAG) 2.2, and Section 508. Articulate Storyline 360 and Rise 360, Open edX, TalentLMS, Canvas, devlin.ai, Claude, Manus, ChatGPT, Canva, Screencastify, and Clipchamp. Web pages and apps built with AI assistance.
Research Behind D.A.N.C.E.
- Diagnose, CreateSalas, E., Tannenbaum, S. I., Kraiger, K., & Smith-Jentsch, K. A. (2012). The science of training and development in organizations: What matters in practice. Psychological Science in the Public Interest, 13(2), 74-101. https://doi.org/10.1177/1529100612436661
- Diagnose, EvaluateBell, B. S., Tannenbaum, S. I., Ford, J. K., Noe, R. A., & Kraiger, K. (2017). 100 years of training and development research: What we know and where we should go. Journal of Applied Psychology, 102(3), 305-323. https://doi.org/10.1037/apl0000142
- AlignSung, S. Y., & Choi, J. N. (2014). Do organizations spend wisely on employees? Effects of training and development investments on learning and innovation in organizations. Journal of Organizational Behavior, 35(3), 393-412. https://doi.org/10.1002/job.1897
- NavigateGrossman, R., & Salas, E. (2011). The transfer of training: What really matters. International Journal of Training and Development, 15(2), 103-120. https://doi.org/10.1111/j.1468-2419.2011.00373.x
- Navigate, EvaluateBlume, B. D., Ford, J. K., Baldwin, T. T., & Huang, J. L. (2010). Transfer of training: A meta-analytic review. Journal of Management, 36(4), 1065-1105. https://doi.org/10.1177/0149206309352880
- CreateSitzmann, T. (2011). A meta-analytic examination of the instructional effectiveness of computer-based simulation games. Personnel Psychology, 64(2), 489-528. https://doi.org/10.1111/j.1744-6570.2011.01190.x
- CreateNoe, R. A., Clarke, A. D. M., & Klein, H. J. (2014). Learning in the twenty-first-century workplace. Annual Review of Organizational Psychology and Organizational Behavior, 1, 245-275. https://doi.org/10.1146/annurev-orgpsych-031413-091321
What Colleagues Say
“She brings a strong enterprise mindset, connecting learning initiatives to real business outcomes and asking the kinds of questions that get to the heart of performance. I’ve also been impressed by her leadership in creating a space for instructional designers and developers to grow through intentional collaboration and visibility.”
“What impressed me most was Antoinette’s ability to frame instructional challenges through a performance lens: she asked insightful questions, identified underlying skill gaps, and proposed design strategies that aligned learning activities with measurable outcomes. Her contributions strengthened our group work by keeping discussions grounded in evidence-based instructional practices while remaining practical and actionable.”
“As a co-leader of our networking group, she ensured every member was supported through proactive check-ins and thoughtful delegation. She has a rare ability to translate complex requirements into clear, actionable steps, always prioritizing a ‘Human-First’ approach to technology and AI.”
“She shows up ready to engage, communicates her perspectives in ways that advance our discussions, and reliably delivers on what she promises. She has a knack for keeping our group moving forward and tackling challenges as a collective effort rather than individual hurdles.”
“Once you meet Antoinette you immediately recognize her natural born leadership skills. She is an effective communicator and leads with a servant’s heart. She is great at understanding the needs of the group and without hesitation provides useful feedback.”
“I’ve had the pleasure of working alongside Antoinette Norris Woodson at Flexi, and her expertise in instructional design and curriculum development is truly impressive. She brings a strategic and innovative approach to learning, ensuring that courses are not only engaging but also effective in meeting learner needs. Antoinette’s ability to break down complex concepts and design interactive, well-structured content has been invaluable to our team.”
“She welcomes feedback and is open to ideas that will help her deliver the best learning experiences. In addition, she shares ideas with the group and makes herself available to help, making our group stronger as a whole.”
Bring the Gap.
The first call covers which service fits and what comes first.
- EngagementInstructional design and facilitation: independent contractor, paid directly as 1099 or B2B through Dove Learning & Communication.
- Based InGreater Houston / Sugar Land, Texas